BUFT Journal of Business and Economics

Consumers Attitude and Intention to Use the Internet of Things (IoT) in Courier Services in Bangladesh

Department of International Business, University of Dhaka
Email: ekram.ib@du.ac.bd

Abstract

Purpose: This study explores the user intention to adopt and use IoT-enabled
courier services in emerging economies, specifically Bangladesh.
Methodology: Using convenience sampling, data has been collected from 389
consumers through a structured survey questionnaire, and partial least squares
structural equation modeling (PLS-SEM) has been used to assess the
measurements and structural models of the study.
Findings: Among the five predictors, except for social influence, all
four performance expectancy, effort expectancy, facilitating conditions, and
trialability are found to significantly positively influence the users’ intention to
use IoT in courier services in Bangladesh. The findings also confirm a positive
effect of users’ behavioral intention to use IoT-enabled courier services on their
actual use.
Practical implications: Theoretically, it broadens the existing understanding of
technology adoption by blending the variables of UTAUT and IDT into a single
framework. Empirically, this study investigates IoT adoption and users’ intentions
in an emerging economy, which was previously not explored. In terms of
managerial implications, this study outlines the factors that influence users'
intention to adopt IoT in courier services, which service providers should work on.
Originality/Value: This study is the first that explores the possibility and
adoption of IoT in courier services in Bangladesh.
Limitation: This study is focused only on one emerging country, based
on a small sample size and cross-sectional data, which limits the generalization in
interpretations