A Conceptual Model for Cloud Computing Adoption: A Case Study on Bangladeshi SMEs Focused on Small Electronic Home Appliance
Dr. Mohammad Masudur Rahman and Dr. Mohammad Naveed Ahmed

Department of Business Administration, East West University
Email: masudur@ ewubd.edu

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Purpose: In the 21st century, cloud computing is an innovative idea that has revolutionized various sectors, IT organizations and many other organizations are shifting to the clouds because these offer many benefits such as infrastructure as a service (IaaS), platform as a service (PaaS) and software as a service (SaaS). Also, cloud computing provides the latest applications for Small and Medium Enterprises (SMEs) through the Internet with minimum start-up cost, easy sharing with remote location and pay-per-use services. According to a survey by Euro monitor International, SMEs mainly trade small Electronic Home Appliance (SEHA) goods, which are in general regarded luxury goods in many areas of the world, including Bangladesh, and are increasing at a 14 percent CAGR in Bangladesh from 2009 to 2014. However, SEHA goods need to be followed up from the beginning of its production until after sales, i.e. warranty, customer relation management, spare parts requirement and others. Therefore, cloud computing may be used to have proper monitoring purpose. Methodology: In this study, the TOE and DOI models were adapted and extended. Based on qualitative research, this study developed a conceptual framework after completing qualitative data analysis in the context of Bangladeshi SME focused on SEHA. Findings: The results of this research developed an integrated research model based on online interview and explored some important factors. Practical Implications: This model aids in identifying the influences of cloud computing on SMEs that have yet to embrace cloud services but are considering it. It is widely accepted that SMEs should use cloud services not just to save money on administration, but also to improve efficiency and productivity. Originality: This research has explored the most prominent themes through online interview. The findings of the study offer valuable themes to cloud providers, managers, and government authorities on how to encourage the adoption of cloud computing in SME in developing countries. Limitation: This research developed a conceptual framework; in future this conceptual framework will be validated to generalize the issue.