BUFT Journal of Business and Economics

Kick-off Your Future Career with Social based-Business Start-up: An Empirical Study on Business Graduates’ Behavioral Intention

BGMEA University of Fashion & Technology
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Abstract

Purpose: In recent years, the concept of social-based business ventures has acquired significant momentum in Bangladesh even though the public acceptance rate remains low. The current study aims to investigate business graduates' behavioural intention to start social-based business ventures as their future careers through the lens of social vision, risk-taking motive, and attitude. Methodology: Data were collected through an online-based survey method from 367 students studying in business programs at the university level in Bangladesh. To analyzed the collected data and examined the proposed relationships in the conceptual model, PLS-based SEM was applied. Findings: The results explore that Business Graduates' risk-taking motive and social vision have a direct influence on their attitude towards starting social-based business ventures and an indirect influence on their intention to start a social-based business as a future career. Practical Implication: The findings contribute to the body of knowledge in social business literature as well as can be a source of policy implications for young entrepreneurs who intends to adopt social-based ventures as a future career. Originality: This research has made a significant contribution to the body of knowledge in the attitude-behavior paradigm (e.g., the theory of planned behavior) in social-based business research. Limitations: The sample size for this research was minimal, therefore, further study is recommended to include a large sample from the same population to generalize the findings. 1. Introduction