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Exploring the Challenges and Prospects of the Padma Bridge for the Growth of the Apparel Industry: Evidence from South-Western Bangladesh
Shobod Deba Nath, Adiba Khan Moonisha & Aditi Shams

Department of International Business, Faculty of Business Studies, University of Dhaka
Email: aditishams@du.ac.bd


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Abstract

Purpose: To remain competitive and address constraints, selecting the optimal
location for establishing RMG factories is a critical managerial decision for
garment owners and managers. Accordingly, this paper aims to examine the
impact of the Padma Bridge on the RMG industry in southwestern Bangladesh by
analyzing the advantages and challenges of this location.
Methodology: The study adopted a qualitative approach, conducting 19
semi-structured interviews with 9 garment managers and 10 garment workers.
Findings: A thematic analysis of the data identified major challenges, including
inadequate utility facilities and an underdeveloped supply chain, as well as key
opportunities, such as access to ports and a large, affordable workforce.
Additionally, solutions to overcome these challenges were highlighted, including
accelerating the execution of ongoing infrastructure projects (ports, utilities, and
transportation development) and implementing new policies to encourage RMG
manufacturers.
Practical Implications: The findings of this research could help new
entrepreneurs and existing garment manufacturers navigate future challenges
associated with Bangladesh’s LDC graduation.
Originality/Value: While the RMG sector historically played a pivotal role in the
national economy, the sectors contribution in the industrialization of southeast
region remains largely unexplored. To address this gap, this research offers a
systematic investigation into the economic opportunities of the RMG sector in
southeast region following Padma Bridge. This research offers deeper insights into
the emerging opportunities and challenges, providing a foundation for informed
decision –making for policy makers, investors, and industry stakeholders.
Limitations: The findings of this study cannot be generalized to other research
contexts, as they are based on a small sample of respondents. Future research
could explore cross-sectional data for broader insights.
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