Dr. Md. Kamrul Hasan

Associate Professor & Head, BUFT


Dr. Md. Kamrul Hasan – an academic and researcher - has been serving as an Associate Professor in the Department of Business Administration at BGMEA University of Fashion & Technology, Dhaka, Bangladesh since September 2019. He received his PhD under a fully funded research scholarship (CMPRS) from Curtin Graduate School - an AACSB accredited school in Curtin University of Technology, Australia. His doctoral thesis focuses on consumer behavioural intention in Coastal tourism setting. Earlier, he pursued an MPhil degree - thesis that dealt with consumer attitudinal behaviour in tourism destination marketing. As well, he completed an MBA and BBA specialized in Marketing from the University of Rajshahi.

Dr. Kamrul has been working as an academic for over 15 years at the university level. As well, he has obtained Industry experience through, consulting and a full-time job. Alongside teaching, he carried out vital administrative responsibilities as a Controller of Examinations, Head of the Department, and the coordinator of different projects consecutively. Dr. Kamrul intends to build an integrated research-teaching career. He has over a quite number of academic publications in various peer-reviewed reputed index journals in national and international academia. He also reviews journal articles and academic proposals pertaining to marketing, tourism, and consumer behaviour indexed in ABDC, Scopus, and Inder Science. Besides, as a Resource Person, Dr. Kamrul also conducts research workshops on various advanced research methods, especially CB-SEM and PLS-SEM with AMOS and SmartPLS software for the young researchers at the university level.

Dr. Kamrul believes his  integrated academic, administrative, and managerial experiences prepared him to efficiently perform academic, administrative, and research  responsibilities in any dynamic and modern academic environment.

Teaching/Research Specialization

Dr. Kamrul specializes in Marketing and Tourism & Hospitality Management. His research interests and agenda are in the areas focusing on consumer behaviour in social and digital marketing, coastal-based tourism, community-based tourism, pro-poor tourism, coastal-based tourism, adventure tourism, and religious tourism, and risk perception aspects of tourism destination marketing.

Dr. Kamrul's proposed research endeavor is to develop a comprehensive framework to assess and understand tourist risk behavior in coastal-based adventure tourism settings, formulate strategies for local community-based micro and small enterprises' engagement in coastal areas, and find out ways to connect coastal tourism benefits and resources with the SDGs that will promote sustainable coastal tourism management practices and benefit the local community, the travel and tourism industries, and the tourism-based economy as a whole.

Dr. Kamrul's knowledge, experience, skill, and future effort to work in the desired field will prepare him to contribute to the body of knowledge in the better understanding of tourists' behavior, stakeholders' involvement, and sustainable coastal tourism management, which is an area of the academic, economic, and governmental significance of the country.


[1]. Sardar, S., Ray, R., Hasan, M. K., Chitra, S. S., Parvez, A. S., & Avi, M. A. R. (2022). Assessing the Effects of COVID-19 on Restaurant Business From Restaurant Owners’ Perspective. Frontiers in Psychology, 13, 849249. [Frontiers in Psychology [Q1, SSCI; IF-2.99]

[2]. Hasan, M. K., Karim, F., & Hayder, N. B. (2022). Kick-off Your Future Career with Social based-Business Start-up: An Empirical Study on Business Graduates’ Behavioral Intention. 3 (1), 21-29 [J-Gate, Google Scholar, Index Copernicus]

[3]. Hasan, M.K., & Neela, N.M. (2022). Adventure tourists’ e-WOM intention: The effect of water-based adventure experience, grandiose narcissism, and self-presentation. Journal of Tourism and Hospitality Research, Accepted for publication [Scopus, Q2, B in ABDC].

[4]. Hasan, M.K., Ray, R. & Neela, N.M. (2021) Tourists’ Behavioural Intention in Coastal Tourism Settings: Examining the Mediating Role of Attitude to Behaviour Tourism Planning & Development, 1-18. Tailor & Francis [Q1, Scopus]

[5]. Hasan, M.K., Asheq, A., & Rahaman, M. (2021) Graduate Students’ Behavioral Intention towards Social Entrepreneurship: Role of Social Vision, Innovativeness, Social Pro-activeness, and Risk Taking. Sustainability, 13 (11), p. 6386. MDPI [Q1, Scopus, B in ABDC] IF- 2.57

[6]. Hasan, M.K., Abdullah, S.K., Lew, T.Y, & Neela, N.M. (2020). An Integrated Model for Examining Tourists’ Revisit Intention to Beach Destinations. Journal of Quality Assurance in Hospitality and Tourism, March 2020 [Scopus, Q2, B in ABDC].

[7]. Hasan, M.K., Abdullah, S.K., Lew, T.Y, & Islam, M.F. (2019). Determining Factors of Tourists’ Loyalty to Beach Tourism Destinations: A Structural Model. Asia Pacific Journal of Marketing and Logistics, July 2019 [Scopus, Q2, B in ABDC].

[8]. Hasan, M.K., Abdullah, S.K., Lew, T.Y, & Islam, M.F. (2019). The Antecedents of Tourist Attitude to Revisit, and Revisit Intention for Coastal Tourism: A Case on Beach Destinations of Bangladesh. Journal of Culture, Tourism, and Hospitality Research, 13 (2), p. 218-234 [Scopus, Q2, B in ABDC].

[9]. Hasan, M. (2019). Tourists’ Revisit Intention to Beach Tourism Destinations in Bangladesh, Curtin University.

[10]. Hasan, M.K., Abdullah, S.K., Lew, T.Y, & Islam, M.F. (2018). Tourists’ Satisfaction and Destination Loyalty: A Case Study on Cox’s Bazar Beach of Bangladesh. International Journal of Leisure and Tourism Marketing, 6 (3/4) in press [Inder science, Scopus, ERA]

[11]. Hasan, M.K., Ismail, A.R., & Islam, M.F. (2017). Tourist Risk Perceptions and Revisit Intention: A Critical Review of Literature. Cogent Business & Management, (4), p. 1-17 [Scopus, ESCI].

[12]. Hasan, M.K., & Modal, G.R. (2016). Determinants measuring tourists’ satisfaction towards Cox’s Bazar Sea Beach. ASA University Review, 10 (1), p. 79-94.

[13]. Hasan, M.K., Mamun, A.A., & Islam, R. (2015). Market Segmentation and Targeting Strategy for Promoting Cox’s Bazar Beach in Bangladesh as a Tourists’ Destination. British Journal of Marketing Studies, 3 (4), 59-72.

[14]. Hasan, M.K., Modal, G.R., & Saha, S.K. (2015). A Quantitative Study on Tourists’ Pre-Choice Behavior towards Cox’s Bazar Beach of Bangladesh as a Preferable Tourist Destination. Sylhet International University Studies (SIU), 4 (1), p. 14-26.

[15]. Hasan, M.K., & Acharjee, S. (2015). Bangladeshi Customers’ Purposive Choice and Purchase Behavior: An investigative study on Laptop buying’, Sylhet International University Studies (SIU). 04 (1), p. 52-66.

[16]. Hasan, M.K., & Neela, N.M. (2015). Socio-Economic Status of Cane Based Furniture Entrepreneurs in Bangladesh: An Empirical Study. Journal of Business and Technology, Northern University of Bangladesh, (1), p. 93-106.

[17]. Hasan, M.K., & Yeasmin. A. (2014). An investigation on factors influencing Bangladeshi consumers’ mobile phone operators switching behavior. International Journal of Business, Bangladesh Islamic University, 1 (1), p.119-128.

[18]. Mamun, A.A., Hasan, M.K., & Hossain, M. (2013). Image of Cox’s Bazar Beach as a Tourist Destination: An Investigation. International Review of Business Research, 9 (5), p.122-138.

[19]. Hasan, M.K., & Dey, P. (2013). Economic prospects and problems of cane-based furniture enterprises as family business and their business trends in Bangladesh. Journal of Asian Economic and Financial Review. 5 (2), p.724-735.

[20]. Dey, P., Uddin, S., & Hasan, M.K. (2013). Tourists’ perceptions towards Cox’s Bazar Beach in Bangladesh as a tourist destination. Asian Business Review, 2/1(3), p.54-60.

[21]. Hasan, M.K., Modal, G.R., & Kabir, S.H. (2013). Measuring tourist choice behavior towards Beach Tourism: A study on Cox’s Bazar Beach of Bangladesh. Journal of Business Studies, University of Rajshahi. 7, p. 209-230.

[22]. Hasan, M.K., Abdullah, A.S.M (2014). Measuring Consumers Satisfaction towards the Services of Mobile Phone Operators in Bangladesh. International Journal of Management Sciences, 1 (11) 436-444.

[23]. Hassan, M. K., Mondal, A. K. M. G. R., & Saha, S. K. (2013). Factors affecting the choice of Cox’s Baazar sea beach of Bangladesh as a tourist destination. The International journal of management, 2(1), 1-28.

[24]. Hasan, M.K., Yeasmin, A., & Dey, P. (2013). Factors influencing to Bangladeshi consumers’ mobile phone operator choice behavior. Journal of Economics and Sustainable Development, 4 (2), p.159-170.

[25]. Hasan, M.K., Khanom, S., & Neela, N.M. (2012). Measuring Service Quality of Private Medical Hospitals: An exhaustive study on Sylhet Metropolitan Area. Sylhet International University Studies, 3 (2), p.57-71.

[26]. Islam, M. N., Hasan, M.K., & Neela, N.M. (2011). Marketing of Cane Furniture: A Study on Sylhet City Corporation Area. Stamford Journal of Business Studies, Stamford University, 4 (2), p.1-10.

[27]. Hasan, M.K., Islam, K. D., & Khanom, S. (2011). Customers’ Bank Switching Behavior, Preference Attitude towards Islamic Banking and Measuring their Level of Satisfaction. Sylhet International University Studies (SIU Studies), 2 (5), p.25-39.

[28]. Hasan, M.K., Neela, N.M., & Mamun, A. A. (2010). Job Satisfaction of Tea Laborers in Bangladesh: A Case Study. Southeast University Journal of Business Studies, 6 (2), p.67-83.

[29]. Hasan, M.K., Mamun. A.A., & Neela, N.M. (2010). Audiences’ Attitude and Opinion towards Social Advertisement: An analysis on Contraceptive Product Advertisements. Journal of Socio-Economic Research and Development, 7 (1-6), p.908-915.

[30]. Islam, M. N., Hasan, M.K., & Neela, N.M. (2009). Status of Bangladesh in SAARC Tourism: A study on foreign tourist arrival. Southeast University Journal of Business Studies, 5 (1), p.111-124.

[31]. Hasan, M.K., & Neela, N.M. (2008). An appraisal of Foreign Tourists’ Arrival Trend in Bangladesh. Prime University Journal, 2 (2), p.78-94.

[32]. Hasan, M.K., & Neela, N.M. (2008). Production of Cane Based Furniture in Sylhet City Corporation Area. SIU Studies, Sylhet International University, 2 (4), p.16-28.

[33]. Hasan, M.K., & Hasan, M. (2007). Customer attitudes towards Shopping from Super Market: A Study on Sylhet City. SIU Studies, Sylhet International University, 1 (3), p.15-23.