Zannatul Ferdous Moury
Lecturer, BUFT
About
Zannatul Ferdous Moury is a Lecturer at the department of Business
Administration under the faculty of Business Studies. She has been teaching at
BUFT as a full time faculty member since April, 2022. Prior to working at BUFT,
she served as a full time lecturer at the department of Business Administration,
City University from December, 2018 to September, 2020. She has done her both BBA and MBA in
“Marketing” from University of Dhaka. She earned board scholarships for
academic excellence in SSC and HSC and merit scholarships in both BBA and MBA program.
She attained 1st class 5th position in MBA and 1st class 8th position
in BBA programs. Ms. Moury teaches courses related to Marketing such as Principles
of Marketing, Consumer Behavior, Services Marketing, Marketing Management etc. In
addition to teaching, she also worked as the program coordinator of BBA program
at BUFT from February, 2024 to March, 2025. Her area of research are consumer behavior,
services marketing and sustainable tourism marketing.
Teaching/Research Specialization
Principles of Marketing, Consumer Behavior, Services Marketing, Marketing Management.
Publications
[1]. Biswas, Hridoy and Ferdous, Moury (2025). Unveiling the Factors Influencing the Customer Satisfaction of Ride Sharing Service (Pathao) in Bangladesh: A Study on Ride Sharing Service Users in Dhaka City, BUFT Journal of Business and Economics (BJBE) (Accepted)
Name: BUFT Journal of Business and Economics Volumn: 6[2]. Ferdous Moury (2024). Men's Buying Behaviour towards Cotton Panjabi: A Study on Bangladeshi Fashion Brands.
Name: BUFT Journal of Business and Economics Volumn: 5[3]. Ferdous Moury (2023).Women’s Impulsive Buying Behaviour towards Clothing: In-store Shopping Context
Name: BUFT Journal of Business and Economics Volumn: 4[4]. Alam, Razib and Ferdous Moury (2019). Measuring the Awareness and Future Demand of Big Data Analytics Services in Bangladesh: A Study on Marketing Professionals
Name: D. U. Journal of Marketing Volumn: 22[5]. MA, Harun., & Ferdous Moury (2019). Impact of Packaging on Consumer Buying Behaviour: A Study on Cosmetic Products
Name: Journal of Business Studies Volumn: XL (2)