Zannatul Ferdous Moury

Lecturer, BUFT



About

Zannatul Ferdous Moury is a Lecturer at the department of Business Administration under the faculty of Business Studies. She has been teaching at BUFT as a full time faculty member since April, 2022. Prior to working at BUFT, she served as a full time lecturer at the department of Business Administration, City University from December, 2018 to September, 2020.  She has done her both BBA and MBA in “Marketing” from University of Dhaka. She earned board scholarships for academic excellence in SSC and HSC and merit scholarships in both BBA and MBA program. She attained 1st class 5th position in MBA and 1st class 8th position in BBA programs. Ms. Moury teaches courses related to Marketing such as Principles of Marketing, Consumer Behavior, Services Marketing, Marketing Management etc. In addition to teaching, she also worked as the program coordinator of BBA program at BUFT from February, 2024 to March, 2025. Her area of research are consumer behavior, services marketing and sustainable tourism marketing. 

 

Teaching/Research Specialization

Principles of Marketing, Consumer Behavior, Services Marketing, Marketing Management.

Publications

[1]. Biswas, Hridoy and Ferdous, Moury (2025). Unveiling the Factors Influencing the Customer Satisfaction of Ride Sharing Service (Pathao) in Bangladesh: A Study on Ride Sharing Service Users in Dhaka City, BUFT Journal of Business and Economics (BJBE) (Accepted)

Name: BUFT Journal of Business and Economics  Volumn: 6

[2]. Ferdous Moury (2024). Men's Buying Behaviour towards Cotton Panjabi: A Study on Bangladeshi Fashion Brands.

Name: BUFT Journal of Business and Economics  Volumn: 5

[3]. Ferdous Moury (2023).Women’s Impulsive Buying Behaviour towards Clothing: In-store Shopping Context

Name: BUFT Journal of Business and Economics  Volumn: 4

[4]. Alam, Razib and Ferdous Moury (2019). Measuring the Awareness and Future Demand of Big Data Analytics Services in Bangladesh: A Study on Marketing Professionals

Name: D. U. Journal of Marketing  Volumn: 22

[5]. MA, Harun., & Ferdous Moury (2019). Impact of Packaging on Consumer Buying Behaviour: A Study on Cosmetic Products

Name: Journal of Business Studies  Volumn: XL (2)

Skills


Teaching
95
Research
80
Communication
95
Management
95