Dr. S. M. Akterujjaman
Associate Professor, BUFT
About
Dr.
S. M. Akterujjaman began his professional career in the teaching profession at
a higher educational level early in his career. He is currently serving as an
Associate Professor in the Department of Business Administration at BGMEA
University of Fashion and Technology. Before joining BGMEA University, he
served more than five years at Northern University Bangladesh, holding various
teaching and administrative positions.
Dr.
Akterujjaman's academic journey is as impressive as his professional one. He
completed his SSC from Civil Aviation High School and HSC from Rajuk Uttara
Model College. He then pursued his BBA and MBA from the University of Rajshahi,
majoring in Marketing, and achieved excellent academic performance, earning a
university scholarship. He furthered his studies with MPhil research at the
Institute of Business Administration, Rajshahi University, and completed his
MSc Level PGD and PhD at Nyenrode Business University in the Netherlands.
Throughout
his career, Dr. Akterujjaman has received numerous fellowships and grants,
including an MPhil fellowship from IBA, the University of Rajshahi, and the
prestigious NICHE NUFFIC Fellowship from the Dutch Government for his PhD. He
has participated in various workshops, training programs, and seminars, locally
and internationally, by renowned scholars, professors, and trainers.
Additionally,
he served as the project coordinator for the NICHE NUFFIC BGD 199 project,
funded by the Dutch government for four years, from April 2014 to March 2018.
In
addition to his academic and research endeavors, Dr. Akterujjaman has made
significant contributions as a resource person, training many trainees in
various programs. These include:
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'Small Business Products Marketing and Linkage Orientation' arranged by World
Vision Bangladesh,
-
'Leadership and Finance Management' by World Vision Bangladesh,
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'Finlay Tea Sales Representative Training' by The Consolidated Tea & Lands
Company BD. Limited,
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'Branding & Sales Techniques in a Competitive Market' by BSCIC Training
Institute (BTI), Ministry of Industries,
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'Project Appraisal- Module 3: Market Analysis of a Project' by BSCIC Training
Institute (BTI), Ministry of Industries.
Dr.
Akterujjaman has completed several research works published in various national
and international journals and has submitted diverse research works to
prominent journals, contributing significantly to marketing.
Teaching/Research Specialization
As an associate professor of marketing, my research interests revolve around many pivotal areas essential for comprehending and progressing in academia. The following items are included:
1. Digital Marketing: I am profoundly fascinated with the impact of digital platforms and technologies on consumer behavior. My research focuses on the efficacy of online marketing methods, specifically in the realms of social media marketing and the influence of digital advertising on consumer engagement and conversion rates.
2. Consumer Behavior: Gaining insight into the cognitive and societal influences that motivate individuals to make buying choices is crucial to my job. I analyze diverse consumer behavior models to detect patterns and trends in how distinct market segments react to marketing stimuli.
3. Brand Management: My area of expertise lies in the strategic management of brands, specifically in developing and sustaining robust brand identities in highly competitive marketplaces. The focus of my research is to analyze branding strategies, assess brand equity, evaluate consumer loyalty, and examine the overall influence of branding on corporate success.
4. Small Business Marketing: I investigate novel marketing strategies that small businesses can employ to expand and contend with more giant corporations, considering the ever-changing character of small organizations. This entails analyzing cost-efficient marketing methods and the impact of local and digital marketing on the success of small businesses.
5. Market Analysis and Strategy: I investigate market analysis methodologies and strategic planning. This includes analyzing market trends, conducting competitive analysis, and formulating marketing plans aligning with business goals and market circumstances.
6. Corporate Governance and CSR: I investigate the influence of corporate governance on the promotion and effectiveness of corporate social responsibility (CSR). Specifically, I examine how leadership and organizational structures affect the implementation and impact of CSR initiatives. This entails exploring policies, engaging with stakeholders, and employing ethical decision-making procedures.
7. CSR Reporting and Transparency: Being transparent in corporate social responsibility (CSR) activities is essential for establishing stakeholder confidence. My research focuses on examining CSR reporting practices, specifically evaluating the caliber and influence of CSR disclosures on stakeholder views and corporate responsibility.- Country Visited: Netherlands, Germany, Belgium, France, Sri Lanka, India, Italy, Austria, and Switzerland
Publications
[1]. Akterujjaman, S. M., Blaak, L., Ali, M. I., & Nijhof, A. (2022). Organizational citizenship behavior for the environment: a management perspective. International Journal of Organizational Analysis, 30(6), 1783-1802.
[2]. Akterujjaman, S. M., Mulder, R., & Kievit, H. (2020). The influence of strategic orientation on co-creation in smart city projects: enjoy the benefits of collaboration. International Journal of Construction Management, 1-9.
[3]. Akterujjaman, S. M. (2020). Employee Job Satisfaction in the Banking Industry of Bangladesh: A Study on Islamic Banking in Dhaka City. BUFT Journal of Business & Economics, 1, 243-256.
[4]. Akterujjaman, S. M., Saha, S. K., & Hossain, M. A. (2019). Business case of corporate social responsibility: A case study on Columbia Garments Limited in Bangladesh. Business Strategy & Development, 2(3), 265-271.
[5]. Akterujjaman, S. M., & Rakib, M. A. (2019). Customers’ Satisfaction on Service Quality: A study on Intertek Bangladesh. BUFT Journal, 5, 37-51.
[6]. Akterujjaman, S. M. (2016). Factors affecting borrowers’ satisfaction toward the services of private commercial banks in Bangladesh: A study on Dhaka and Rajshahi city. ASA University Review, 10(2), 125-140.
[7]. Akterujjaman, S. M. (2016). Depositors’ satisfaction toward the services of private commercial banks and state-owned commercial banks in Bangladesh: A comparative study. Scholar Journal of Research Review, 1(1), 9-22.
[8]. Akterujjaman, S. M., & Kalam, A. (2016). Assessing the Gap of Performance of Clinics and Diagnostic Centers in Bangladesh through the SERVQUAL Model: A Case Study on Different Clinics and Diagnostic Centers in Dinajpur District. International Journal of Social and Economic Research, 6(1), 1-17.
[9]. Akterujjaman, S. M. (2016). Factors affecting depositors’ satisfaction towards the services of private commercial banks in Bangladesh: A study on Dhaka and Khulna city. International Journal of Information Business and Management, 8(4), 53-75.
[10]. Akterujjaman, S. M., & Ahmad, M. H. (2016). Workers’ Satisfaction toward RMG Industry in Bangladesh: A Study on Dhaka and Gazipur City. International Journal of Research in Management & Business Studies, 3(2), 22-30.
[11]. Khan, A., Akterujjaman, S. M., Ahmad, M., & Yasmin, H. (2016). Livelihood and Environmental Perspective of Female Garments Workers in Bangladesh: A Study on Selected Garment Factories. International Journal of Exclusive Management Research, 6(9), 1-16.
[12]. Biswas, M., Akterujjaman, S. M., & Yasmin, A. (2014). Management accounting practices in the manufacturing business firms in Bangladesh. BUFT Journal, 2, 87-97.
[13]. Hossain, M., Sheikh, R., & Akterujjaman, S. M. (2014). Impact of firm specific factors on cash dividend payment decisions: Evidence from Bangladesh. International Review of Business Research Papers, 10(2), 62-80.
[14]. Akterujjaman, S. M., & Ahamed, M. (2014). Customers’ satisfaction towards the Services of commercial banks in Bangladesh: A study on Basic Bank limited. Journal of Nazrul University, 2(2), 146-163.
[15]. Abdullah, M., Kalam, A., & Akterujjaman, S. M. (2013). Packaging factors determining consumer buying decision. International Journal of Humanities and Management Sciences (IJHMS) Volume, 1(5), 285-289.
[16]. Akterujjaman, S. M. (2013). Export Performance of Readymade Garments Sector of Bangladesh: An Analysis. Academic Journal of Siddheswari Girls’ College, 3(1), 87-100.
[17]. Siddique, M., Akterujjaman, S. M., & Perveen, R. (2012). Customers’ Satisfaction towards the Services of Customer Care Centers of Grameenphone: A Study on Dhaka and Khulna Cities. ASA University Review, 6(2), 159-176.
[18]. Akterujjaman, S. M., Hossain, M., & Hossain, M. F. (2012). SMEs Loan Disbursement and Recovery Management of BRAC Bank Limited: An Empirical Analysis. Proshikhyan, A Journal of Training and Development, 20(2), 33-57.
[19]. Akterujjaman, S. M., Rahman, M., & Kalam, A. (2012). Service Marketing of Grameen Phone Limited: A Study on Effectiveness of Product Policy and Strategy. Journal of Science & Technology, 9(10), 8-16.
[20]. Akterujjaman, S. M., Biswas, M., & Siddique, M. (2011). Performance of Grameenphone and Robi in Telecom. Sector of Bangladesh: A Comparative Study. ASA University Review, 5(2), 159-176.
[21]. Akterujjaman, S. M. (2010). Problems and prospects of SMEs loan management a study on mercantile bank limited, Khulna branch. Journal of Business and Technology (Dhaka), 5(2), 38-52.
[22]. Akterujjaman, S. M., & Islam, S. M. (2010). Marketing channel and pricing of mangoes from Chapai Nawabganj to Dhaka retail market. Journal of Business and Technology (Dhaka), 5(1), 123-133.
[23]. Conference Proceedings-1: “Impact of Firm Specific Factors on Cash Dividend Payment Decisions: Evidence from Bangladesh”, Paper presented at the Proceedings of 9th Asian Business Research Conference, 20-21 December, 2013, BIAM Foundation, Dhaka, Bangladesh, ISBN: 978-1-922069-39-9.
[24]. Conference Proceedings-2: “Packaging Factors Determining Consumer Buying Decision”, Paper presented at the International Journal Conference on Business, Economics and Management (IJBEM’ 13), 29-30 December, 2013, Kuala Lumpur (Malaysia), ISBN: 978-93-82242-57-4.